Carol Prieto

With over two decades of experience in Chicago real estate and a passion for helping clients achieve their goals, Carol has sustained her place as a top producer who is recognized for her outstanding service. Her market expertise, keen negotiation skills and commitment to keeping all parties informed has earned her an excellent reputation among customers and colleagues alike. From first-time home buyers to seasoned sellers and investors, Carol makes it a priority to understand each client's unique needs and to deliver customized results. She works diligently to build long-term partnerships and remains a trusted resource long after the close of any one transaction.
A lifetime resident of Chicagoland, Carol has extensive knowledge of Evanston and the North Shore as well as the unique neighborhoods of the city. As a former partner with Prairie Shore Properties, Carol became the VP of Sales/Managing Broker when the office was acquired by Jameson Sotheby's in 2011. She is pleased to align herself with the Sotheby's brand based on its global reputation, marketing reach, and a shared commitment to exceptional service.
Having experienced numerous real estate cycles in her career, Carol truly knows her market and is highly skilled at determining value and developing aggressive marketing strategies. For sellers, she designs and implements a creative marketing plan to attain the highest price in the shortest timeframe. She listens closely to her buyers' needs and wants so she can hone in on their ideal lifestyle fit, present them with only the most qualified properties and negotiate the best value. Carol prides herself on finding the best neighborhood fit for relocating clients and getting them acclimated to the area quickly. She has been very involved in the community throughout her career, and is still very active with organizations such as the Evanston Arts Center and the Evanston History Center. Carol's clients appreciate her sense of humor, responsiveness and accessibility. Through her dedication and hands-on approach, Carol has built her clientele solidly on repeat business and enthusiastic referrals.